Calgary-based NOBLE technology Shines at Web Summit Vancouver 2025, Launches Canada’s First Child-Safe, Senior-Friendly Smartphone

Tara Stewart, Founder & CEO takes to the PITCH stage at Web Summit, Vancouver

Calgary, Alberta, June 3, 2025 - NOBLE technology, a Calgary-based innovator in ethical and human-first technology, proudly announces its successful participation in Web Summit Vancouver 2025, Canada’s largest technology conference. Selected among the Top 35 startups in the prestigious PITCH competition, NOBLE took to the stage to officially launch BE.connect; Canada’s first child-safe, senior-friendly smartphone.

While major tech players continue to invest heavily in AI chatbots, attention-capturing design, and data monetization, NOBLE is designing in the opposite direction, for the 1 in 4 people who are digitally vulnerable. Whether due to age, ability, or personal values, these individuals are being underserved and often harmed by today’s mainstream tech.

“We created BE.connect because families, seniors, and a growing number of adults are searching for devices that don’t addict and demand of them,” said Tara Stewart, Founder and CEO of NOBLE technology. “Not many people think of Calgary when they think of personal tech, so it was an honour to represent not just Canada, but a Calgary-born product at Web Summit. And the irony isn’t lost on us; NOBLE is a tech company, but we’re building against the current grain of algorithmic manipulation, data mining, and surveillance. We design to protect, not to exploit.”

Launching BE.connect TM: A Smartphone Designed for Wellness, Not Addiction

BE.connect is a distraction-free smartphone featuring essential tools like calling, texting, maps, calendar, notes, weather, and alarm, without social media, browser, app stores, or algorithmic content. It’s purpose-built for:

· Children, whose parents want them connected without digital harm

· Seniors, who need simplicity and scam protection

· Anyone seeking a streamlined device that supports a healthier digital life

An exclusive pre-order waitlist for BE.connect is now live, with manufacturing targeted for Fall 2025.

A Canadian Company on a Global Mission

NOBLE’s presence at Web Summit, among 15,000+ attendees, 750+ startups, and 600+ investors, showcased a growing movement toward ethical, values-driven tech. The feedback confirmed that people are hungry for change. In a world where “connection” has been redefined by clicks and algorithms, BE.connect reclaims it as something human, intentional, and safe.

Beyond Devices: The NOBLE Alliance for Digital Wellness & Tech for Good

More than a tech company, NOBLE is building a movement. The NOBLE Alliance brings together educators, mental health experts, policymakers, and industry leaders to advocate for responsible technology design and policy change. With the rise of AI, screen addiction, and algorithmic manipulation, the need for collaboration on ethical tech has never been more urgent.

About the Founder

Tara Stewart is a mother, entrepreneur, and vocal advocate for tech-for-good, responsible digital governance, and youth mental wellness. She is also the Tech Health and Wellness Expert for Digital Wellness Magazine. Based in Calgary, Tara leads NOBLE with the belief that the future of tech must be human-centred, intentional, and safe for all ages.

She is available for interviews, panels, and media commentary on ethical technology, youth digital wellness, and Canada’s role in the global tech ecosystem.

Learn More

Website: mynobletechnology.com

Instagram: @be.techhealthy

LinkedIn: NOBLE technology

Media Contact:

Susanne Fox Email: sfox@mynobletechnology.comPhone: 587-719-0030

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