Who Owns You in the Age of AI?

AI can CLONE you. Without ASKING.

You’ve worked hard to build your business and your brand. You’ve become a leader, a speaker, a creator, a visionary. You’ve poured your energy into shaping something unique. And while others may try to copy your model, you’ve always known that your greatest asset is you: your voice, your presence, your perspective. That’s the human edge.

Take Tony Robbins. Whether you admire him or not, his business is him. His voice, his energy, and his larger-than-life delivery are the assets that set him apart. But now, all of that is under threat. An AI chatbot cloned his likeness, his face, his voice, his brand, without his consent.

It’s more than theft; it’s the unauthorized replication of a person. And it signals something urgent: We are losing provenance over our humanity.

This isn’t just a celebrity problem. If your digital twin, your voice, image, or personality, can be used, trained, monetized, and manipulated without permission, then no one is safe. Not speakers. Not creators. Not educators. Not you. Everyone should have the right to control their digital twin.

That means:

- Consent before cloning (you must authorize use of your likeness or voice)

- Ownership rights (you should control how your digital twin is used, licensed, or retired)

- Transparency and traceability (every AI replica must carry digital provenance)

- The right to delete (your likeness should not live forever in a machine without your say)

If we don’t act now to enshrine these protections, we risk a future where our humanity becomes a dataset, available to the highest bidder and completely out of our control.

AI should serve people, not replace them.

Rights over our digital selves aren’t optional. They are foundational.

~ Tara Stewart